B.S. Digital Marketing Technology

Are you interested in the digital side of marketing?
Degree Type Bachelor of Science
Careers and Salary Annual Employment Report
Delivery On Campus or Online

The future of digital marketing is rapidly changing and it has led to the creation of a new type of professional who understands marketing and the technology that drives a business's marketing efforts. These professionals are sometimes called Marketing Technologists, but there are a number of other titles for people with these skills.

Marketing Technologists must be well versed in areas such as HTML5 / CSS3, web development, server applications, scripting, responsive design, usability, SEO, XML, analytics, social media, animation and multimedia. UW-Stout's Bachelors of Science degree in Digital Marketing Technology is designed to provide you with the skills and expertise necessary to thrive in the ever-changing digital world.

Learn about digital technology, web development, responsive design, usability, SEO, analytics, social media and multimedia. / UW-Stout

The program's multi-disciplinary approach combines applied theory and hands-on learning to explain digital marketing strategies, tactics and tools, including the:

  • Creation of original content that employs marketing research to achieve organizational goals for digital distribution.
  • Development of web applications utilizing industry standard markup, protocols and languages.
  • Evaluation of processes related to user analysis, design, development, and implementation.
  • Use of data to support dynamic user interaction with digital content.
  • Design and implementation of information and navigation plans using the principles of information architecture.

Whether you are a recent high school graduate, two-year transfer student or looking to change careers, our highly flexible program will prepare you for a career as a marketing communications specialist, media planner, market research analyst, social media specialist, web developer, webmaster, multimedia developer, marketing strategist, SEO diagnostics consultant, e-commerce manager, creative developer or web traffic analyst.

Objectives & Outcomes

Upon the completion of the program, the student will attain the following outcomes:

  1. Create original content for digital distribution in a manner that employs marketing research to achieve organizational goals.

  2. Develop web applications utilizing industry standard markup, protocols, and languages.

  3. Demonstrate and employ the use of data to support dynamic user interaction with digital content.

  4. Write, assemble and or develop scripting artifacts that affect the behavior level of digital content.

  5. Design and implement information and navigation plans using the principles of information architecture.

  6. Analyze, implement and evaluate outward facing communication systems and their usage.

  7. Employ and evaluate processes related to user analysis, design, development, and implementation.

  8. Select, examine, implement and evaluate the use of enterprise systems and how they function toward achieving enterprise objectives.

  9. Distinguish between the functions of various digital communication channels and select solutions appropriate to the needs of the organization and the end users.

Career Opportunities

This multi-disciplinary degree focuses on the marketing technology. The program emphasizes the application of theory to practice and will require a cooperative work experience with an approved employer. The program's professional core (41 credits) draws from a number of academic disciplines including

  • Information and Communications Technology
  • Business
  • Computer Science
  • Cross Media Graphics Management
  • Management 

Students will take elective courses from these disciplines and have added flexibility to develop a secondary area of vertical depth. Using those flexible credits to achieve a minor will be encouraged. To the best of our knowledge, this is the first B.S. degrees in Digital Marketing Technology offered in the United States.  


UW-Stout's Digital Marketing Technology program responds directly to the rapidly evolving needs of the marketing field in a digital world. Organizations demand a new set of marketing skills as they move from traditional to digital marketing strategies. Program graduates can find employment as:  

  • Marketing Managers
  • Search Marketing Strategists
  • Green Marketers
  • Market Research Analysts and Marketing Specialists
  • Advertising and Promotions Managers
  • Public Relations Specialists
  • A host of new jobs that are emerging as a result of the changes taking place

Time to Degree

Full-time students averaging 15 credits per semester will be able to complete the degree in four years. Additionally, UW-Stout offers a number of courses during winter and summer breaks that students may take to meet their four-year graduation schedule. Articulation agreements with UW Colleges and other two-year schools may allow transfer students to complete the degree in as little as two years.

DMT Advisory Board

2018 DMT Advisory Board

  • Kevin Tharp, Program Director, Digital Marketing Technology, CSTEMM, Communications Technology Department
  • Byron Anderson, Professor, Information and Communications Technology, CSTEMM, Communications Technologies Department
  • Sara Anger, Student Services Specialist, UW-Stout Online
  • Courtney Barvels, Process Engineer, Olympus Group, Professional in the Field
  • Jordan Bauer, Digital Marketing Specialist, Versique, Professional in the Field
  • Christopher Bendel, Professor, CSTEMM, Mathematics and Computer Science Department
  • Laurie Boettcher, Chippewa Valley Technical College, Professional in the Field
  • Jamie Chavez, Northwest Technical College, Professional in the Field
  • Diane Christie, Professor, CSTEMM, Mathematics and Computer Science Department
  • Kathleen Cochran, Professor, CSTEMM, Business Department
  • Casey Cornell, Marketing Specialist, Connexions Loyalty, Professional in the Field
  • Garrett Denny, Marketing Manager, WIN, Professional in the Field
  • Dan Derosier, Vice President/Co-founder, Three Deep Marketing, Professional in the Field
  • Katherine Edenberg, Assistant Professor, CACHSS, English and Philosophy Department
  • Robert Fraher, Associate Professor, CACHSS, School of Art and Design
  • Matthew Gonnering, CEO, Widen, Professional in the Field
  • Dominic Gruetzmacher, Northwest Technical College, professional in the Field
  • Tom Kaneshige, Content Director, LOB, Penton, Professional in the Field
  • Terry Mason, Associate Professor, CSTEMM, Mathematics and Computer Science
  • Kevin McDonald, Professor, CSTEMM, Business Department
  • Julia Stephan, Senior Marketing Specialist, University Advancement
  • Stephanie Pronschinske, Ecommerce Marketing Coordinator, Big Dot of Happiness, Professional in the Field
  • Heidi Rabeneck, Outreach Program Manager, UW-Stout Online, Professional in the Field
  • Steve Schlough, Professor, Information and Communication Technology, CSTEMM, Communication Technologies Department
  • Debbie Stanislawski, Professor, CEHHHS, SOE Instruction Department
  • Ben Stroinski, Owner/Creative Director, Satellite Six, LLC. Professional in the Field
  • Evan Sveum, Senior Lecturer, Information and Communication Technology, CSTEMM, Communication Technologies Department
  • Tony Tellijohn, Managing Partner, Akton Interactive, President, MNSearch, Professional in the Field
  • Rachel Vavricek, Freelance Digital Marketer, Professional in the Field
  • Joe Wetzel, Fox Valley Technical College, Professional in the Field
  • Craig Yolitz, Vice President, Operations and Account Management, Thomas Reuters-Findlaw, Professional in the Field
  • Linda Young, Assistant Director, Admissions-Transfer and Articulation

Inspiring Graduate: Holly Solomon

Hired before graduation as a digital marketing specialist by D.R. Horton in the Twin Cities.
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Get Your Digital Marketing Technology Degree Online

Whether you aspire to work as a marketing, social media or web technologist this fully online bachelor’s degree offers you the flexibility to combine your professional competencies with communication skills.

Online Program Highlights

  • Courses delivered 100% online by full-time faculty
  • Consistent Fall, Spring, and Summer program course offerings
  • Support from Adult Student Services Coordinators and Distance Librarians

Our full-time tenured or tenure-track program faculty have worked to create an enhanced learning environment that provides you with multiple opportunities to plan, create, and produce content in written and interactive media.

Online Costs, Application and Transfer Information


  • $334 per undergraduate credit  — customized instruction rate 
    (pending approval)

Financial Aid
Students who are attending another institution, but are planning to receive their degree from UW-Stout, may be eligible to receive aid from UW‐Stout. In these cases, UW‐Stout is considered the Home Institution and the other campus is considered the Visiting Institution.


To apply for the online Bachelor of Science degree in Digital Marketing Technology, you need to apply to UW-Stout.

Transfer Students

Note: When filling out the application form, be sure to make a note in the student comment section that you intend to apply to the "online program." 



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