Chancellor's Program Director Charge Committee, April 2015
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The program director is a faculty/staff with professional expertise who is assigned a partial leadership role charged with all aspects of a program's curriculum. Program directors have significant responsibility in the recruitment and retention of students, student advisement, and the development and maintenance of internal and external partnerships. The program director is the point of contact for the academic degree they are assigned to lead. The program director reports directly to the Dean of the College in which the program is housed.

The role of the program director is dynamic, cyclical and fluid.

Click on headings below to expand descriptions:

Marketing, Recruitment and Admissions

1.   Develop and implement program-specific marketing plans that include recruitment activities and materials in collaboration with the Admissions Office, University Marketing, and/or Graduate School.

Such as:

  • Campus tours
  • Individual meetings
  • Preview Days
  • Transfer Tuesdays
  • First Year Registration &Orientation
  • Development of effective articulation agreements
  • Student contact lists
  • Develop and maintain customer relationship management (CRM) i.e. Hobsons
  • School/Grad school fairs
  • Professional conferences
  • Scholarship opportunity promotion

2.   Monitor admissions and enrollment and recommend adjustments to course offerings.
In addition, Graduate Program Directors shall:

  • Review and coordinate graduate application process
  • Conduct new student orientation
  • Facilitate assignment of graduate assistant positions

3.   Develop marketing materials and events.
Such as:

  • Videos
  • Program glossies
  • Website
  • Social media
  • News releases

By collaborating with:

  • University Marketing
  • Admissions
  • Office of International Education
  • Graduate School
  • Stout Online
  • University Communications


Partnership Development

1.   Develop connections with education/industrial/professional contacts, associations, and alumni.
In order to collaborate on:

  • Co-ops and Field Experiences and/or Student Teaching and Clinical Experiences
  • Student experiential learning
  • Funding for program development
  • Scholarships
  • Graduate employment

2.   Coordinate interactions with Program Advisory Committee.
Such as:

  • Recruitment
  • Retention
  • Training
  • Bi-Annual Meetings
  • Strategic plan for the committee
  • Class visits
  • Panel discussions
  • Project presentations
  • Student outcome assessment

Academic Advisement and Student Retention

1.   Oversee all student advisement.
Tasks may include:

  • Collaboration with Advisement Center on 1st year advisement
  • Collaboration with department chair on faculty/staff advising assignments
  • Follow-up with individual students
  • Advisement meetings
  • Communication (e.g. email blasts, newsletters, etc.)

Topics include:

  • Program plans
  • 3 &4 year plans
  • Co-Ops and Field Experiences
  • Substitutions and Waivers
  • Graduation Auditing
  • Financial Aid
  • Scholarships
  • Study Abroad

2.   Advise current and prospective students.

  • Individual appointments
  • Email and social media

3.   Coordinate and oversee individual transfer student advisement.
Tasks may include:

  • Assessment of incoming credits
  • Development of degree completion plans
  • Pre and Post transfer communication

In addition, Graduate Program Directors shall:

  • Assist in determining investigation advisor for thesis/graduate research


1. Advocate for overall program.
Tasks may include:

  • Program strategic planning
  • Continuous improvement program
  • Attendance at alumni gathering and graduation
  • Organization of program events and field trips
  • Develop and manage relationships with internal and external stakeholders including alumni, business/industry and education partners.
  • Orchestrate formal and informal experiences that encourage socialization and enculturation into the profession.

2. Lead coordination of total university services for program.
Such as:

  • Registration and Records
  • Admissions
  • Financial Aid
  • Career Services
  • Advisement Center
  • Discovery Center/NWMOC
  • IRS
  • Library Resource Center
  • Foundation Office
  • Alumni Office
  • Office of International Education
  • School/college administrative council
  • Stout Online

3. Collaborate with Department Chair.
Topics may include:

  • Scheduling and staffing recommendations
  • Textbooks
  • Faculty/Staff expertise and course assignment
  • Faculty/Staff search/retention activities
  • Laboratory modification
  • Capital expenditures
  • Facilities


Curriculum Management and Coordination

1. Lead in the development, evaluation, and revision of the curriculum for the program.
Tasks may include:

  • Program advisory committee coordination
  • Consultation with the program faculty/staff
  • Consultation with the college dean, associate dean and school director
  • Mapping program objectives to college/university objectives, individual courses and curriculum
  • Competitive analysis of other institutions
  • Monitoring industry trends
  • Continuous improvement of program
  • Cohort/customized instruction
  • Develop and maintain articulation agreements

2. Identify, meet and monitor certification and accreditation requirements.
Tasks may include:

  • Accreditation report/materials
  • Accreditation orientation/training sessions
  • Program curriculum revision to meet accreditation requirements
  • Yearly response to assessment of learning outcomes
  • Self-study report
  • Consultation with university administration
  • Student learning outcome assessment
  • Identify and organize samples of student work
  • Accreditation site visits
  • Response to accreditation findings

3. Implement requirements and changes mandated by campus policy into the program.
Such as:
For undergraduate degrees:

  • Requirement of 120 credits
  • Three-year programs
  • Experiential learning
  • E-text directive
  • Emerging research directive
  • General education restructuring
  • Management of customized instruction program guidelines (if appropriate)

For graduate degrees:

  • Graduate education policies
  • Management of customized instruction program guidelines (if appropriate)

Coordinate Program Assessment

1. Develop and implement assessment plan for the major
Components may include:

  • Assessment in the Major report
  • PRC report
  • Coordination with PARQ in follow-up studies of graduates
  • Program-specific survey
  • Other activities deemed necessary by program advisory committee, dean, accrediting bodies, etc.



Program Director Manual (MS Word format; may be edited/customized for personal use)