The Niche

The Niche is a small boutique offering fashion merchandise & accessories, school accessories, home decor, as well as some beauty and health products.
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The Niche is a boutique in Heritage Hall on the University of Wisconsin-Stout campus run by Bachelor of Science in Retail Merchandising and Management students under the direction of Professor George Duychak. 

Every semester, a group of students enrolled in the Retail Practicum/Co-op course attend trade shows and markets to buy products for the following semester. The students negotiate prices, quantities, and deadlines with vendors and establish professional relationships. 

The following semester, the students price and set up the items in the store. Students enrolled in the course also work in The Niche during the week, replenish stock and track and analyze weekly sales.  

Shop local, stylish, & smart. Shop The Niche. 

New Spring Brands have Arrived!

  • Blue B
  • Blu Pepper
  • Fantastic Fawn
  • FavLux Fashion
  • Heart & Hips
  • Le Lis
  • Love Tree
  • Main Strip
  • Peach Love
  • Wild Honey
  • Wishlist Apparel

    New Spring Merchandise at The Niche

    New spring merchandise has been trickling in at The Niche, UW-Stout’s student-run boutique.
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    The Niche sells a variety of merchandise to cover all your student life needs, including:

    • T-shirts, blouses, dresses, rompers, jean jackets, sweaters, jeans, skirts, bodysuits, and windbreakers
    • Necklaces, bracelets, earrings, hair clips, scrunchies, belts, wallets, totes, belt bag, scarves, hats, mittens, sunglasses, and socks 
    • Mangiacotti (body wash, hand sanitizer, hand repair, mini lip repair), Harper + Ari (sugar scrubs)
    • Pop sockets, makeup brush cleaner, candles
    • Bagels, muffins donuts, chips, candy, coffee, soda, Gatorade, juice, hot chocolate, and tea 

    B.S. Retail Merchandising and Management

    Do you want a career in buying or in marketing and managing retail goods and services for traditional and e-commerce businesses?
    Learn More